On some marketing bollocks and a new converts

The other day I had a, not quite, surprise visit from Spain. My almost brother in law and our great friend Fernando (owner of La Barraca, a proper beer pub in Ávila, Spain), came togehter with the Spanish representative for the Pilsner Urquell Bartender of the year competition as guests of the brewery.They were all accommodated in a posh hotel in the centre of Prague. They were taken on a tour to the world famous and legendary brewery, were fed and given drink until it came out of their ears; in

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